Hello, I’m Sylvia, a self-described ‘observer of human behaviour,’ a writer, marketeer, strategist and brand communicator who is committed to the concept that everything that we do is tied to a story we want to be told. I’ve spent most of my working career conceptualising creative storytelling – and when strategy and storytelling align, authentic communications flow. 

I’m a knowledgeable direct language writer with experience in long-form content to educate, influence, and persuade the audience. With so much information available in our current environment, my focus is on empowering clients to communicate in a way that stays true to their voices.  

My experience is strong in healthcare, government, food and finance with a nod to the avid traveller. As a lover of learning, my qualifications include a BA in English, a Diploma in Strategic Marketing, Diploma in Visual Communications and am currently working on my master’s in strategic communications. 

On the flip side, I also write novels and short stories. And as an insight into how I see the world, I love blogging about what’s happening in society and culture from a witty perspective. Have a read if you want to get to know me a little bit better, we may just be a great fit! 

When I’m not writing to-do lists or chasing the dog or patting the cat, I write a weekly column ‘Looking for Lilly’ over on Substack, where I share sharp observations, lessons learned and musings on navigating (mid)life. Otherwise, you’ll find me watching French cinema, dipping my toes in the ocean while dreaming of the next blue-sky getaway. 

Thanks for reading and let’s take a swim together.